Record-Breaking Cyber Attack
Given the recent record-breaking breach of 143 million Equifax’s clients personal information, where cyber thieves have made off with over 209,000 credit card numbers and 182,000 documents containing personal identifying information, the consequences of cyber attacks are once again on all of our minds. From a customer standpoint, your personal identifying data is potentially in the hands of criminals. From a business standpoint, there are already over 30 lawsuits filed against Equifax, which will add up to an inordinate amount of potential loss. If your business holds any sort of confidential client information, this is a prime example of why it’s so important to have a secure and robust cyber security package within your business.
Gaining Your Customer’s Confidence
Not only is having a robust cyber security protocol in place important for your current customers (and customer retention), in the current age of constant cyber attacks, this can be used as a great selling point. Hearing that your company is progressive and up to date with your data storage, that you have a sound disaster recovery plan, and a proven cyber security suite (firewall, virus scanner, spam filtering) can be the difference in gaining a potential customer’s confidence and choosing you over a competitor.
What You Can Do
- Ensure that your virus scanning software is constantly up to date, as new malware is being released almost daily by cyber attackers
- Understand the encryption of your client’s data, and make sure it is of the highest standard
- Invest in a spam filtering service to greatly reduce the amount of potentially malicious emails that make their way to your employees
- Have a robust backup solution in place
Above all else, user education is the number one prevention in the constant battle against cyber attacks. Knowing what to look for in malicious emails, and what to do in the case of a cyber attack is the most important factor in cyber security. It starts (and ends) with you.